The Fi Vietnam 2024 international exhibition on food and beverage ingredients, held from October 9 to 11 at Ho Chi Minh City, saw participation from 175 leading companies across 30 countries, including an Irish delegation. The delegation, led by Minister Pippa Hackett and CEO Jim O'Toole from the Irish Food Authority (Bord Bia), aimed to strengthen Vietnam's agricultural partnership with Ireland. The focus is on increasing exports of Irish dairy products, seafood, and pork to Vietnam, emphasizing Ireland's commitment to green production, food safety, and sustainability. The Irish embassy in Vietnam emphasized the potential for Irish food and beverage products in the Vietnamese market, citing the growing demand for food diversity and quality in Vietnam. The recent signing of the Ireland-Vietnam Agri-Food Partnership and a Memorandum of Understanding to enhance cooperation between the governments of Ireland and Vietnam underscore the countries' commitment to knowledge sharing and partnerships.