The article highlights the rise in global production of seedless grapes, with Italy being a leader, particularly in organic production. The demand for organic seedless grapes in Europe is growing at an annual rate of 5-7%, accounting for 5-10% of the retail sector's total grape sales. The product's environmental benefits and appealing taste and texture contribute to its popularity. Canova, an Italian organic producer, is part of the Almaverde Bio project, aimed at promoting European organic production. The article also mentions that the organic grape harvest in Italy has started earlier than usual due to warm weather conditions.