Korean Beef Association, targeting Hong kong buyers with a strategy for upgrading and popularizing Korean beef

Frozen Bone-In Beef

Meat

South Korea

Hong Kong

Published May 24, 2023

Tridge summary

The Korean Beef Association has set out to target buyers in Hong Kong with a dual strategy of high quality and popularization of Korean beef, away from publicity centered on sirloin, tenderloin, and tail. It was recently announced that it participated in the Hong Kong International Food Expo (HOFEX) and started marketing Korean beef overseas. Hong Kong International Food Expo (HOFEX) is a global food expo attended by professional buyers from more than 50 countries, and is Asia's largest international event as a bridgehead for entering the Chinese market. For last year's market research and local

Original content

The Korean Beef Association has started to target Hong Kong buyers with a dual strategy of high-quality and popularization of Korean beef, breaking away from publicity centered on back and side dishes (loin, tenderloin, and tip). The National Korean Beef Association (Chairman Kim Sam-joo) recently announced that it participated in the ‘2023 Hong Kong International Food Expo (HOFEX)’ held from the 10th to the 12th and started marketing Korean beef overseas. Hong Kong International Food Expo (HOFEX) is a global food expo attended by professional buyers from more than 50 countries. The Korean Beef Association conducted market research and on-site due diligence last year to increase exports from Hong Kong, which had been its main exporting country, and established a plan to re-target Hong Kong. In particular, at this event, it drew more attention by targeting Hong Kong buyers with a dual strategy of high-end and popularization of Korean beef, away from publicity centered on ...

Source: Aflnews