India: Lack of product mix variety, failure to leverage GI tag led to tea exports slowdown according to expert
India
Published Jun 14, 2021
Tridge summary
According to the report, 91 percent of India's tea export comprises black tea, only two percent green tea, and the remaining being other preparations of the beverage.
Original content
Shortage of product mix variety, high price of CTC brew and failure to leverage geographical indication (GI) tag in the overseas market are among the many reasons that have led to a slowdown in Indian tea exports, traders and planters said on Sunday.In contrast, they felt, Sri Lanka, a major competitor of India in the global tea market, has managed to pip its larger neighbour by “concerted marketing efforts”.“We used Darjeeling GI as a tool to legislate and threaten buyers whereas the need of the hour was to promote it with substantial funding on the lines of Colombian coffee and take international buyers with us.“By not promoting our logos and GI brand, we have alienated buyers to our detriment,” Indian Tea Exporters’ Association Chairman Anshuman Kanoria told PTI.He also explained that prices of CTC variety of Indian tea are higher when compared to that of African countries, due to which “we stand to lose 60 million kg of export”.Sujit Patra, the secretary of Indian Tea ...
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