The livestock industry is predicted to face challenges of oversupply in the upcoming year, as observed at the '2024 Livestock Distribution Fair.' Experts from the production, distribution, and consumption sectors have identified this issue and suggested solutions. The production sector advocates for value-oriented farming and efficient use of resources to compete with foreign products. The distribution sector recommends digital storytelling and consumer interaction to enhance competitiveness. The consumption sector forecasts a trend towards rational spending and a preference for alternative food products that balance health and sustainability.