The Global Grape Convention 2024 brought together stakeholders from the table grape industry, including Mexico, Chile, and Peru, to address challenges such as climate change, logistics, and market demands. Sergio Rene Lugo, director of Mexico Table Grapes, emphasized the need for industry collaboration and variation in grape varieties. The approval of the Systems Approach from Chile to the United States aims to ensure a healthier grape supply. Consumption trends and marketing strategies were discussed, with a focus on entering the Asian market and improving quality and consumer education.