Peaches and nectarines, the promotion campaign starts in Italy
Fresh Peach
Fresh Nectarine
Italy
Published Aug 6, 2022
Tridge summary
Collective intervention of the supply chain with Oi Ortofrutta Italia and the Ministry of Agricultural Policies at the forefront
Original content
An institutional communication campaign whose objective is to enhance and promote the national production of the peaches, nectarines and percoche sector in a year characterized by good quantities and high quality even if with medium sizes due to drought. It is the initiative that will last until the end of August promoted by the Italian Fruit and Vegetable Interprofessional Organization, with the patronage and support of the Ministry of Agricultural, Food and Forestry Policies. The initiative in the points of sale The campaign will be characterized by a collective supply chain intervention, which will see the participation of agricultural producers, in particular with their organized structures, together with that of the main modern distribution chains and specialized retailers, with the involvement of wholesalers. In about five thousand points of sale throughout the country, information posters will be displayed for consumers, with information on the main types of peaches: an ...
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes.
To learn more about our cookies, please read our Privacy Policy.