The article highlights the significant decrease in beef consumption in Argentina, with the per capita consumption dropping from 90 kg in the late 70s to 50 kg currently, a low that the Argentine Beef Promotion Institute (IPCVA) has noted. This decline is attributed to the population's reduced purchasing power, which has led to a shift in preference towards other proteins like chicken and pork. However, during the initial stages of the pandemic, there was a noted increase in beef consumption due to people cooking more at home and trying out different cuts.