Peruvian Grape in Transformation: Challenges, Learnings, and New Horizons

(Agraria.pe) In the webinar Grape Campaign 2024 - 2024, developed by Fluctuante, José Antonio Gómez, former CEO of Camposol and founder of Agrovalue, exposed an analysis of the Peruvian grape industry, sector milestones, challenges, and delivered some recommendations. Gómez underscored that the table grape business is changing. In that context, he exposed the challenges faced by the sector in the 2024 campaign, which were related to logistics, climate, and market access. "These challenges are present in some way in the current campaign," he added. He added that this year, Peru has had a very powerful blueberry campaign, "which is going to build on the grape campaign and that is going to make logistical conditions a challenge for the sector". Regarding lessons learned, he exposed that they are related to securing solid allies, whether companies or importers, "who have solid contracts with shipping companies that support us in this point". Gómez indicated that the climatic issue ...