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United States: Positive projections for California table grapes in 2024

Published May 22, 2024

Tridge summary

The California table grape season, which started in mid-May in the Coachella Valley, is looking promising for 2024 despite last year's setbacks from Hurricane Hilary. The California Table Grape Commission is launching a new marketing campaign to promote grapes as a healthy snack in the U.S. and 21 export markets. The San Joaquin Valley harvest is expected to begin in late June or early July and continue until early December, with peak shipments from August to November. The initial estimate for the 2024 season is 94.4 million 19-pound boxes, slightly below the 2020-2022 average, with prices expected to stabilize. Additionally, Chile and Peru will host the first Global Grape Convention on August 8 to discuss industry challenges.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The table grape season in California, United States, which began in the Coachella Valley the week of May 13, is taking shape and there are already positive projections for the year. It must be remembered that last season the sector was affected by Hurricane Hilary during the harvest period, which caused a loss of close to 30% of the initially projected volume. It was the smallest harvest recorded in California since 1994. Nick Nakashian, director of Content Development at the California Table Grape Commission, told www.freshfruitportal.com that for the 2024 season they are launching a new marketing campaign in the United States, as well as in 21 export markets. "The campaign is designed to encourage people to purchase California grapes as a healthy snack, with a focus on holidays and celebrations, and/or gifts," Nakashian said. He noted that the harvest period in the San Joaquin Valley is expected to begin in late June or early July and last until early December. Table grape ...
Source: MXfruit
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