News

Italy: Potatoes, the consumer demands sustainability and provenance

Fresh Common Potato
Vegetables
Italy
Market & Price Trends
Innovation & Technology
Published Feb 29, 2024

Tridge summary

What are the drivers in purchasing potatoes? How important are sustainability, price, origin and supply chain? Potatoes Forever project aims to inform the consumer about good practices in the European and Italian potato supply chain. The project is co-financed by the EU and promoted in Italy by Unapa (National Union of Potato Producers Associations) The survey considered was 2,900 people: 1,396 buyers declared that they consumed potatoes several times a week; 902 to consume them at least once a week.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

What are the drivers in purchasing potatoes? How important are sustainability, price, origin and supply chain? The topic was answered by a survey in some large supermarkets and sales outlets on the peninsula conducted last November by Potatoes Forever. In its second year of activity, the project aims to inform the consumer about all the good practices implemented in the European and Italian potato supply chain. The campaign is co-financed by the EU and promoted in Italy by Unapa (National Union of Potato Producers Associations). The sample considered was 2,900 people: 1,396 buyers declared that they consumed potatoes several times a week; 902 to consume them at least once a week. The remainder consume potatoes at least once every two weeks or once a month. Granted that good value for money was the main choice (40.7%). But in second place (27.8%) the origin stands out and European origin is one of the characteristics to pay attention to. The third purchasing factor is any ...
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