The Agricultural and Livestock Service (SAG) of Chile has announced the liberation of the quarantine on cherry-producing regions in the Coquimbo Region, including Ovalle, Punitaqui, and Monte Patria, for the Chinese market. This decision comes after the successful eradication of the Mediterranean fruit fly, as confirmed by three consecutive theoretical biological cycles without new detections, as per the required quarantine regulations. This development is considered significant for the local cherry industry, which faces challenges in market selection and pricing, particularly with the upcoming Cherry Express shipment to China in three days. Industry advisors recommend strategic selection and shipping of specific cherry varieties to maximize profitability.