Rukwied sees the vegan trend as an opportunity for German agriculture
Meat Substitute
Meat
Germany
Published Jan 18, 2022
Tridge summary
Farmers' President Joachim Rukwied sees more opportunities than threats for German farmers in the trend towards vegan nutrition. "It's us, farmers who grow the raw materials for the substitute products," he said in an interview with the "Neue Osnabrücker Zeitung" (NOZ) against the background of the ongoing advertising campaign for the so-called Veganuary, i.e. a meat-free January.
Original content
Farmers' President Joachim Rukwied sees more opportunities than threats for German farmers in the trend towards vegan nutrition. "It's us farmers who grow the raw materials for the substitute products," he said in an interview with the "Neue Osnabrücker Zeitung" (NOZ) against the background of the ongoing advertising campaign for the so-called Veganuary, i.e. a meat-free January. This applies, for example, to chickpeas, which are then processed into meat substitutes - many farmers have already started cultivation or are planning to do so. "We supply sustainable, local raw materials that are processed into trendy foods," said Rukwied. In addition, nine out of ten Germans continue to eat meat. Meat consumption is declining slightly, "but it's not collapsing." According to Rukwied, German farmers were also flexible when it came to other crops. In view of the expected cannabis legalization, many farmers are already dealing with it: "Cultivating hemp is a hip topic among German ...
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