Sales of ‘packaged raw fish’ at large marts soar

Due to rising prices and increased costs of eating out, more and more consumers are looking for ‘cost-effective’ packaged sashimi at large marts. Sales of sashimi at major domestic marts such as E-Mart, Lotte Mart, and Homeplus increased by up to 25% year-on-year from January to April this year, and the proportion of sashimi in seafood sales is also increasing every year. E-Mart announced that sales of sashimi from January to April increased by 10.6% compared to the same period last year. During the same period, Lotte Mart recorded a 25% increase, and Homeplus recorded a 19% increase. E-Mart and Lotte Mart also recorded an 8.9% and 10% increase in sashimi sales, respectively, on an annual basis last year. Amid the steady increase, the proportion of sashimi in total seafood sales has also increased noticeably. At E-Mart, the sales share of raw fish has steadily increased from 26.6% in 2022, 27.5% in 2023, 29.0% last year, and 29.7% from January to April this year. Lotte Mart ...