"Secheon Multi-crop Rice" launched in Seoul, consumer response ↑ at tasting event

Published 2025년 11월 28일

Tridge summary

[Agricultural, Fisheries, and Livestock Newspaper=Reporter Nara Park] Seosan County held a tasting event for "Drink it! Seosan Multi-variety Rice" at the Seoul Nonghyup Distribution Changdong and Yangjae branches, launching a full-scale brand promotion to consumers in the capital area. The event, which runs from last 27th until next month 10th, also includes an event where customers who purchase 10kg or more of rice receive an additional 500g of rice for tasting. On-site, they provided rice cooked with the multi-variety rice on the spot, allowing consumers to directly evaluate the taste, and participants gave positive reviews, mentioning "the stickiness as if mixed with glutinous rice" and "a savory sweetness that can be felt even without side dishes." The multi-variety rice is from 2022 in South Chungcheong Province.

Original content

The first promotional event for a major distribution network in the metropolitan area... Praise for its chewy texture and savory taste continues Seocheon County held a "Try it! Seocheon Multi-Rice" tasting event with the Seoul Agricultural Cooperatives Distribution Changdong and Yangjae branches, launching a full-scale brand promotion to consumers in the metropolitan area. The event, which ran from the 27th of last month until the 10th of next month, also included an event where customers who purchased 10kg or more of rice received an additional 500g of rice for tasting. On-site, rice cooked with multi-rice was provided so that consumers could directly evaluate the taste, and participants commented on its "chewy texture as if mixed with sticky rice" and "savory sweetness even without side dishes," giving positive reviews. Multi-rice is a new variety developed by the Chungnam Province in 2022, known for its excellent luster and chewiness based on its milling characteristics, and it ...

Source: Aflnews