Seogupo Livestock Cooperatives Association, full-scale launch to strengthen Jeju Black Hanwoo brand

"Starting Point for Benchmarking: Jeju Black Wagyu Beef Gourmet Industrialization" was the theme of a lecture seminar held by Professor Moon Jeong-hoon from Seoul National University. The Jeju Seogwipo Livestock Cooperative Association (Chairman Kim Yong-kwan) held a seminar on the 26th at the Parabev Hotel in Seogwipo City to strengthen the competitiveness of the Jeju Black Wagyu beef industry and increase its brand value. This seminar was organized following last year's symposium on the development of the Black Wagyu beef industry, aiming to explore sustainable development directions for the Black Wagyu beef industry and discuss brand revitalization strategies. Professor Moon Jeong-hoon from the Department of Agricultural Economics and Sociology at Seoul National University was invited as the speaker for the seminar, where he delivered a lecture on "Enhancing the Brand Value of Black Wagyu Beef and Strategies for Gourmet Industrialization." Professor Moon introduced successful ...