Small Fruits Observatory: In Verona, Italy without infamy and without praise

Published Jul 11, 2023

Tridge summary

The Piccoli Frutti Observatory recently visited Verona and found that small fruits in large-scale distribution have high and varying prices between stores. The quality of the fruits is good, but there are no surprising aspects. Blueberries and raspberries, despite being at peak Italian production, still come from mixed origins such as Poland, Portugal, Spain, and Morocco.
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Original content

Small fruits in the Veronese large-scale distribution have very high prices, but also very variable from one store to another, while the quality standards are good but without great surprises. Especially for blueberries and raspberries – despite the peak of Italian production – there are still mixed origins between Poland, Portugal, Spain and Morocco. These, in a nutshell, are the results of the Piccoli Frutti Observatory which stopped off in Verona last Friday, 7 July. In the city of Verona, 20 points of sale of 20 brands belonging to 13 large-scale retail groups (GDO) were visited. In particular: A&O, Aldi, Conad, Conad City, Despar, Dpiù, Esselunga, Eurospar, Eurospin, Famila, Galassia, iN's, Interspar, Lidl, Martinelli, MD, Migross, Prix, Rossetto, Spazio Conad. Assortment In the points of sale visited, there were from a minimum of one to a maximum of seven soft fruit references, with an average of 3.9 references per store. In the 20 shops visited, then, when there is an ...
Source: Myfruit
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