Premium agricultural and marine products from Jeollanam-do captured the taste buds of local consumers in Phnom Penh, Cambodia, which has emerged as a Southeast Asian Korean Wave hub. On the 13th, Jeollanam-do held a 'Jeollanam-do K-Food Promotion' at the large shopping mall 'Aeon Mall Sensok City', located in the northwestern part of Cambodia's capital, showcasing 36 types of Jeollanam-do products such as seaweed and fermented foods, which received great praise from local residents. The promotion was part of Jeollanam-do's strategy to diversify its Southeast Asian export markets, allowing consumers in the market with growing interest in K-Content and Korean food to directly experience the competitiveness of Jeollanam-do's food products. The event was attended by Cambodian distribution company Kam Co Brothers