News

Specialty coffee: actions in China could yield US$6.7 million for Brazil

China
Market & Price Trends
Published Apr 12, 2024

Tridge summary

The Brazilian Specialty Coffee Association (BSCA) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) have successfully targeted China as a key market for Brazilian coffee, resulting in significant business deals. Through initiatives like participation in a business round in Shanghai and the Hotelex Shanghai 2024 fair, they achieved immediate deals worth US$3.540 million and anticipate deals of US$3.175 million in the next 12 months. This effort is part of the 'Brazil. The Coffee Nation' project, which aims to promote Brazilian specialty coffee globally, focusing on quality, diversity, and sustainability. China's growing interest in Brazilian coffee is highlighted by a 266% increase in imports in 2023, making it the sixth main partner for Brazil's coffees. The article also provides contact information for BSCA for further inquiries.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Analyzing the growth of the coffee market over recent years in China, which has become the sixth main partner for Brazil's coffees in 2023, the Brazilian Specialty Coffee Association (BSCA) and the Brazilian Export and Investment Promotion Agency (ApexBrasil) included the country among the target markets of the sectoral project "Brazil. The Coffee Nation". The most recent actions in the Asian giant took place from March 26th to 30th and generated US$3.540 million in immediate deals and the projection for another US$3.175 million in the next 12 months, potentially generating a total of US$6.715 million. On March 26, through an action led by BSCA, in partnership with the ApexBrasil office and the Consulate General of Brazil in Shanghai, Brazilian businesspeople participated in a business round at the Hongqiao Import Commodity Exhibition and Trade Center, a permanent exhibition platform , with a structure for “live streaming”, dedicated to the sale of products in the e-commerce ...
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