Australia: Ten WA agrifood brands feature in unique promotion to capture Vietnam market

Published Dec 6, 2024

Tridge summary

A two-month 'Western Australia Gourmet Getaway' trade promotion is being held in Vietnam, organized by the State government to showcase ten premium WA food brands in retail stores of Hanoi and Ho Chi Minh City. The campaign aims to promote WA as a reliable source of premium food and to secure new export opportunities, covering products such as meat, seafood, honey, truffles, condiments, and dairy. The promotion is a result of a successful ministerial trade mission to Vietnam and builds on connections made at evokeAG in Perth, capitalizing on Vietnam's status as WA's sixth largest agrifood and beverage export destination.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Premium Western Australian food products are being showcased in Vietnam in a bespoke trade promotion hosted by the State government. The two-month promotional campaign 'Western Australia Gourmet Getaway' is underway following a successful launch in Ho Chi Minh City, attended by investors, trade stakeholders and media. Ten WA brands feature in the unique campaign which aims to promote WA as a reliable source of premium food and secure new export opportunities. The promotion is partnering with a leading Vietnamese buyer to showcase WA products across retail stores in Hanoi and Ho Chi Minh City through a series of two-week activations. The activations will involve sampling and marketing activities, supported by media, social media and branding initiatives. Gourmet WA products starring in the campaign span meat, seafood, honey, truffles, condiments and dairy products. The promotion builds on a ministerial trade mission to Vietnam in 2023 to grow opportunities for WA primary produce ...

Source: Farmweekly