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Tequila producers in Mexico expect to increase sales by up to 10%

Tequila
Mexico
Published Feb 25, 2022

Tridge summary

By 2022, the National Chamber of the Tequila Industry expects sales of the alcoholic beverage to grow between 8 and 10% in terms of volume, assured its president, Luis Fernando Félix Fernández. In a press conference, the representative of the sector indicated that it will continue to grow with this positive trend, since in the United States, its largest market, growth is very important.

Original content

“We think that a growth of between 8 and 10% is quite achievable in volume for 2022, when you convert that into value, tequila is rising in price, because we have also been affected by the increase in inputs, such as the bottle, the agave is still high and in the United States and Mexico prices have increased, so the growth in value is probably going to be 12 or 15%," he said. In this sense, he explained that the projected growth is supported by the export part, since in Asian and European countries the consumption centers are opening, so the demand for tequila will surely benefit, the same as in Latin America. . Regarding prices, Félix Fernández indicated that the industry decided to increase its prices and the growth continues. "We know that there are price limits, risk, barriers that should not be broken, but tequila has shown that the demand for the product is important and we have not been affected by a drop in volume," he said. Last year, tequila production reached 527 ...
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