The Peruvian brewing industry was celebrated at the 'Land of Brewers' event for its significant contribution to the economy and job market, creating over 20,000 jobs and generating an additional $2.2 for every dollar invested. With nearly 100 breweries producing approximately 14 million hectoliters of beer annually, the industry contributes almost 1% to the national GDP and provides over S/4 billion in taxes each year. Despite Peruvians consuming less beer per capita than neighboring countries, the industry is focusing on innovation and consumer engagement to boost responsible consumption and economic growth. The event also discussed the challenges of the industry, including a high Selective Consumption Tax, and highlighted the potential of Peruvian beers, with over 31 styles and local ingredients, and the significant role they play in the income of over 300,000 winemakers.