The sustainable path for the blueberry is to generate demand first and then satisfy it.

(Agraria.pe) Cape Town, South Africa, was the setting for the International Blueberry Organization - IBO 2025 Summit, an event that came after years of intense activity in the blueberry sector and which, according to Miguel Bentín, president of Proarándanos, had special relevance. "We learned about the concept of ubuntu — 'I am because we are' — which perfectly reflects the current needs of the sector: we must collaborate, align interests, and strengthen network work globally," he affirmed, underscoring the importance of unity for the future of the industry. Recalling the 2015 summit in Coffs Harbour, Australia, Bentín cited the words of David Hughes, international food marketing specialist: "Don't let the blueberries become bananas." For the president of Proarándanos, this warning is more pertinent than ever: "If we all produce the same thing in the same way, the blueberry becomes a generic product. The challenge is to innovate and differentiate." During the last decade, the ...