Tokyo consumers tasted Peruvian grapes in an activation held at Ito Yokado supermarkets

Fresh Grape
Published Mar 2, 2024

Tridge summary

A successful promotional campaign for Peruvian grapes was recently conducted in Tokyo, with tasting events held across 30 Ito Yokado supermarkets. The campaign, a collaboration between the Association of Table Grape Producers of Peru, the Association of Exporters, and PromPerú, exceeded initial estimates in terms of the volume of grapes tasted and sold. In 2023, fresh grape exports saw a significant increase of 29.7%, reaching a total of US$ 1,745 million.
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Original content

( The commercial promotion campaign for Peruvian grapes was carried out with great success in Tokyo, which consisted of a tasting activation held in the Ito Yokado supermarkets, reported the Commission for the Promotion of Peru for Exports and Tourism (PromPerú). ). In total, 60 activations were carried out on Saturday, February 3 and Sunday, February 4 in 30 Ito Yokado supermarkets, located in the Kanto region, which includes the Greater Tokyo area and covers 7 prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba and Kanagawa. As a result, the promotion of grapes of various varieties, between green and red, exceeded the initial estimates that had been made in terms of the amount of grapes to be tasted, due to the greater number of consumers who tried the fruit. Additionally, on the days of the promotion, more packages of grapes were sold than initially considered. Among the comments from consumers when tasting Peruvian grapes, they include: easy to eat, good ...
Source: Agraria
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