The German seaweed market, currently valued at approximately $4.9 million, is on a trajectory to grow to about $6.1 million by 2030 at a rate of 2.9% annually, driven by its presence in large supermarkets like Aldi and Lidl and the health food trend. Red algae is the dominant segment, with imports primarily from Asia, particularly China, Korea, and Japan. Korean seaweed products, known for their quality and alignment with German health and convenience preferences, are gaining market share, especially in the snack seaweed category. Factors such as brand differentiation, organic and vegan certification, and value consumption are increasingly influencing consumer choices. In 2024, seaweed imports in Germany reached around $11.52 million, with the Netherlands emerging as the leading supplier. To expand further, Korean Kim needs a differentiated brand strategy, eco-friendly packaging, and product diversification that adheres to European quality, safety, and sustainability standards.