US blueberry market exhibits strong growth

Fresh Blueberry
United States
Market & Price Trends
Published Apr 12, 2024

Tridge summary

The US blueberry market is witnessing substantial growth, fueled by strong consumer demand and slightly lower supply levels than the previous year, leading to favorable pricing. Kasey Cronquist, the president of the US Highbush Blueberry Council and the North American Blueberry Council, highlights that despite a dip in production in 2023, which caused an increase in prices, the consumption of blueberries continues to rise. With an expected production of over 700 million pounds this season, an increase from 2023, the US is focusing on boosting both domestic consumption and exports, especially targeting Asian markets. Efforts are underway to promote US-grown blueberries in emerging markets such as Southeast Asia, China, and India, with a keen interest in expanding exports to Hong Kong, Singapore, and Japan.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The blueberry market in the US is exhibiting strong growth, with the category benefiting from “passionate and dedicated” consumers. That is the verdict of Kasey Cronquist, president of the US Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC). Speaking to Fruitnet, Cronquist said that there was a slight reduction in overall supply when compared to this time last year. ”As the domestic season commences in the US, we should expect to witness an increase in demand, resulting in more favourable pricing than the previous year,” he explained. ”Our reports indicate that US-grown blueberries are currently obtaining the highest pricing in the market as of week 15.” According to the latest reports shared by growers during the Blueberry Convention held in Tucson, domestic US blueberry production is forecast to remain stable this year. ”Growers are projecting the volume of blueberries to be just over 700m pounds this season, which is an increase compared to the ...
Source: Fruitnet
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