49% of US households consume blueberry

Fresh Blueberry
United States
Market & Price Trends
Published Apr 15, 2024

Tridge summary

Kasey Cronquist, president of USHBC and NABC, shared insights with Fruitnet on the US blueberry market's dynamics and future directions. Despite a slight dip in production for 2023 leading to increased prices, the demand for blueberries in the US remains strong, with significant market growth. A USHBC study highlighted Hong Kong, Singapore, and Japan as key export markets, aiming to bolster global consumption. The US is actively promoting blueberries, particularly in Asia, through initiatives like the Grab A Boost of Blue program, aspiring to position blueberries as the world's favorite fruit.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

According to an interview by Kasey Cronquist, president of USHBC and NABC, conducted by Fruitnet, production volumes in the US will remain stable this year, with favorable prices and demand. However, the blueberry market in the US. is experiencing strong growth, and the blueberry category would benefit from “passionate and dedicated” consumers. Recent USHBC study revealed that Hong Kong, Singapore and Japan were the top three export opportunities for US blueberries (excluding Canada and Mexico). Regarding the current blueberry season, Cronquist added that there has been a slight reduction in overall supply compared to this time last year. “With the start of the domestic season in the US, an increase in demand can be expected, which will translate into more favorable prices than the previous year,” he explained. “Our reports indicate that US-grown blueberries are currently achieving the highest prices on the market starting in week 15. According to the latest reports shared by ...
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