The article highlights the challenges faced by the US beef industry in Vietnam due to higher tariffs compared to countries in the CPTPP and other FTAs. Tariffs on US beef and pork are significantly higher than for these countries, resulting in reduced competitiveness in the growing Vietnamese meat market. Despite these challenges, US industry groups are strategically promoting their products and highlighting their quality and safety. The recent imposition of a 46% US tariff on Vietnamese products has led to trade tensions and disruptions, with efforts being made to negotiate a longer-term agreement and reduce tariffs. The US meat industry is advocating for lower tariffs and more favorable trade terms to better compete in the Vietnamese market.