Vinamilk continues to lead the 'most chosen to buy' list for the 13th consecutive year

Overcoming challenges from consumer generation transitions, shifts in purchasing behavior, and an increasingly fierce competitive environment, Vinamilk has led the 2025 Brand Footprint Report by Kantar. The brand's position as the most purchased dairy brand is considered difficult to "dethrone" with a gap nearly twice that of the second-place brand. Notably, Vinamilk products are present in nearly 9 out of 10 Vietnamese households with a consistent monthly purchase frequency (14 times/year). An Impressive Innovation Speed, 'Catching the Wave' of Young Consumers "Exciting", "cool", "delicious and beautiful"... are common comment nuances from online communities when searching for the keyword "Vinamilk" on platforms like Threads, TikTok, or Facebook. The national milk brand is showing a powerful transformation, especially in approaching young consumer generations like Gen Z and Gen Alpha. From interesting designs like "cute cow girl images" on 100% banana fresh milk boxes to ...