White strawberries are gaining popularity in Europe

This year, white strawberries will also excite the senses of European consumers. The Italian producer Gentile Group believes in the potential of the product and has staked on 1 hectare of the crop. The resulting harvest will be sold at a bargain price, reports EastFruit. Eco-ROCK: How many crops should farmers plant in the fields in 2025? For 2025, the harvest is expected to exceed 70 tons. The market price is high, we are talking about 28 euros/kg (3.50 euros for a 125 g package), but we expect it to drop in the coming weeks, as availability increases, says Loris Gentile, founder of Gentile Group. His words also make it clear that white strawberries are a delicate fruit. They require special technologies to preserve their freshness and quality. Gentile Group is the first Italian company to experiment with this variety. Interest in it is great. We use the 8x125 commercial format, as it is a premium product: 6-8 fruits are carefully selected, which guarantees high quality for ...