South Korea: Will ‘A2 Milk’ become a savior in the drinking milk market?

Cow Milk
South Korea
Market & Price Trends
Innovation & Technology
Published Apr 15, 2024

Tridge summary

The dairy industry is witnessing a potential revolution with the introduction of 'A2+ Milk' by the Seoul Milk Cooperative in Korea, targeting consumers with digestive issues. This innovative product comes from cows that produce only the A2 protein, which is easier to digest and closely resembles human breast milk. Since 2017, the Nonghyup Economic Holdings Dairy Cattle Improvement Office has been instrumental in developing a domestic A2 milk production base by supplying A2 cow semen, focusing on genetic selection and breeding to meet the increasing consumer demand for A2 milk. This initiative aims to reorganize the dairy market by catering to the specific needs of consumers looking for digestible milk alternatives.
Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

‘A2 Milk’ is emerging as a ‘game changer’ in the stagnant domestic white milk market. A2 milk, which is known to cause no stomachache when consumed, is considered the future of the dairy industry as it can attract consumers who have an aversion to existing white milk. Commercial sales of A2 milk first began in advanced dairy farming countries such as Australia. However, the Seoul Milk Cooperative recently launched ‘A2+ Milk,’ marking the dawn of the A2 milk era in Korea. The Nonghyup Economic Holdings Dairy Cattle Improvement Office was of great help in forming this domestic production base. As the only domestic dairy cow semen production institution in the country, it is evaluated as having played the role of a midwife by establishing an A2 cow semen supply base since 2017. Ji-seop Shin (Ph.D. in Agronomy), a researcher who met at the Nonghyup Dairy Cattle Improvement Center in Goyang, Gyeonggi Province, on the 11th, explained, “There are signs of market reorganization, with ...
Source: Nongmin
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