In the United States, the world's largest market in terms of wine consumption, sales are falling. And also worryingly: in the first six months of the year the decline in consumption was 7.3%. But along with the negative data comes some timid positive signals: driven by young people, the trend for wine cocktails, i.e. mixed and ready-to-drink drinks based on wine, is growing. This was reported by the UIV Observatory which processed data from SipSource, a tool for monitoring off and on-premise sales, which covers 75% of the American market, for a total of over 330 thousand commercial establishments. «The wine cocktails classified in the typology of premixed products, are in fact - according to the UIV Observatory - the only positive item linked to wine, with an overall trend growth of over 3% and with peaks of +7% in the away-from-home segment, starting from restaurants (+1 .2%) but above all bars and other venues, where the increase recorded is in double figures. «The mixology ...
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