(Yeongam=Yonhap News) Reporter Cho Geon-yeong = An ice cream made from Yeongam sweet potatoes in Jeonnam is being launched.
On the 13th, Yeongam County held a 'ceremony for the development of Yeongam sweet potato industry' at the county office with the franchise company Baekmidang Co., Ltd. and the local sweet potato supplier Dama Co., Ltd. to promote the consumption of local agricultural and specialty products, develop sales channels, and engage in marketing and publicity.
According to the agreement, Baekmidang will launch a new menu of Yeongam sweet potato ice cream and latte drinks in December and begin full-scale promotion and marketing.
The county and Dama will establish a system to supply Yeongam sweet potatoes and processed products safely and freshly, and will also provide marketing support.
Yeongam County Mayor U Seung-hee said, "I believe that a special taste that will capture the palate of national consumers will be created by combining Yeongam's representative specialty, sweet potatoes, with Baekmidang's expertise."