The consumption of tomato-based products has increased by around 4% between 2018 and 2019 compared to the average level of the previous three years and increased by 8% compared to the preceding year according to the World Processing Tomato Council. Western Europe and North America comprised 44% of the world’s total tomato consumption in 2019, a drop from when they comprised 56% in 2000. The reason for this shift is that while regions like North America and Western Europe have slightly increased in consumption, emerging regions have also significantly increased tomato consumption, surpassing North America and Western Europe in 2007.
Overall, the consumption of tomatoes has risen. This overall trend has been linked to the health benefits of tomatoes. For example, 23% more consumers in 2019 within the US are prioritizing vegan and sustainable diets compared to 2018.