Retailer Trends

Germany Retailer Trends - Processed Seafood

Sun Jae Lee
Published Nov 14, 2023
Retailer Trends Report comprehensively analyzes the food retail industry, one of the most competitive, cut-throat, and fast-paced industries. Tridge has sent on-site checkers to observe some of Germany's most prominent retailers, Rewe and Edeka. This comprehensive endeavor aims to capture Germany’s food retail industry's ever-changing dynamics. Through the on-site checker's data collection and first-hand observations, Tridge gathered invaluable insights into the shifting consumer demand, rise in private label brands, and retail strategies, offering a broader perspective on global retail trends. It goes beyond the surface, exploring the unique consumer demand data and most successful private label brands, offering essential insights into the evolving retail industry. Disclaimer: Although the retail stores observed by Tridge are some of the most significant and reputable retailers in Germany, it does not claim to cover the entirety of the food retail industry and is not an absolute representation of the country's retail landscape.

Table of Content

Executive Summary

Retailer Overview: Germany (DE)

1. Rewe

2. Edeka

Product-focused Intelligence

Product-focused Intelligence - REWE

Category 1: Processed Seafood - Canned & Packed Salmon

Processed Seafood (Canned & Packed Salmon): 8 Products Overview

Product-focused Intelligence - Edeka

Category 1: Processed Seafood - Canned/Packed Salmon

Processed Seafood (Canned & Packed Salmon): 7 Products Overview

PB Product List

Key Takeaways

Ranking of Item Analysis

Private Label Analysis

Manufacturer Analysis 31

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