Lee Kum Kee Expands in the US

Founded in 1888, Lee Kum Kee Sauce Group is a globally recognized brand of authentic Asian sauces and condiments. The company sells a variety of products in the United States (US), including oyster, soy, and chili sauces, and sriracha mayo. Lee Kum Kee offers a variety of Chinese cooking sauces. The Premium Oyster Sauce provides a deep umami flavor, perfect for stir-fries and marinades. Premium Soy Sauce, available in light and dark varieties, is versatile for seasoning, braising, and enhancing dish flavors. Chiu Chow Chili Oil delivers a spicy, fragrant kick, ideal for drizzling or dipping. Lastly, Hoisin Sauce features a sweet-savory profile, used in marinades, stir-fries, and as a glaze for meats.

Figure 1. Lee Kum Kee’s Most Famous Products

Source: Food for Foodies

Lee Kum Kee's Chiu Chow Chili Oil is one of the brand’s highest-rated products in the U.S. online retail market, priced at USD 7.52 for a 7.2 fl oz jar. With an impressive 4.6-star rating out of 5 from over 250 reviews, approximately 75% of consumers have given the product the highest possible rating. Users frequently highlight the product's versatility and flavor as key aspects of its appeal. While traditionally used in Asian dishes like ramen and tteokbokki, consumers report that it enhances a wide variety of foods beyond Asian cuisine, including avocado toast, egg rolls, and even pasta.

The balance of spicy and crunchy elements, such as red pepper flakes and garlic, is praised for adding texture and a rich flavor that complements many different types of dishes. Reviewers particularly appreciate its ability to provide consistent quality and flavor across diverse culinary applications. Many consumers have become dedicated fans of the product, citing its reliability and versatility as key reasons for their loyalty.

Lee Kum Kee products, including the Chiu Chow Chili Oil, are popular among both home cooks and professional chefs, including those working in Michelin-starred restaurants. The brand enjoys widespread use in areas with large Chinese communities, including North America, Europe, and Southeast Asia. Its strong presence in these regions and among diverse culinary circles underscores Lee Kum Kee's global reputation for high-quality Asian condiments.

Figure 2. Lee Kum Kee Chiu Chow Style Chili Crisp Oil

Source: Walmart

The Asian food market in the United States has grown significantly in recent years, owing to factors such as increased cultural variety, exposure to other cuisines, and customer demands for healthier, more delicious options. To meet this growing demand, Lee Kum Kee Sauce Group plans to invest up to USD 288 million in a new production facility in LaGrange, Georgia, creating up to 267 jobs in Troup County over the next few years. The factory will manufacture Asian sauces and condiments to assist the company's future expansion in the Americas.

The new facility will boost manufacturing capacity and efficiency, ensuring that Lee Kum Kee Sauce Group's products continue to reach homes, restaurants, and retail locations throughout the region. The facility will be at the Georgia International Business Park (GIBP) in LaGrange. It will include intelligent factory solutions, digitization, product innovation, research and development (R&D) capabilities, and a consumer engagement center. The new plant will provide residents with work opportunities in production, warehouse, engineering, food science, quality assurance, research and development, and administration.

Statista predicts that the Asian food market in the US will grow up to USD 29.7 billion by 2025. Lee Kum Kee's decision to open a new manufacturing facility in LaGrange, Georgia, is a strategic move to capitalize on the rising demand for Asian sauces and condiments in the United States and North America. This investment enables the company to service its current customer base better while reaching out to new consumers looking for authentic Asian cuisines.