Weekly Product Updates

W6 Durian Update: China's Durian Imports Surge to USD 2 Billion, Elevating Vietnamese Market Share to Nearly 33% in 2023

Fresh Durian
China
Vietnam
Market & Price Trends
Published Feb 22, 2024
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In W6 in the durian landscape, China saw a massive surge in durian imports from Vietnam in the 2023 season, spending over USD 2 billion on nearly 524 thousand mt of durians, marking an 11-fold increase from the previous year 2022. This catapulted Vietnam's durian market share in China to 33% YoY, an increase from 6% YoY in the 2022 season. As the Lunar New Year approached, Vietnamese durian became the primary choice in China's market, driven by high demand for gifts and limited off-season supply, leading to price hikes. Malaysia dominates the frozen durian segment, while the Philippines adds to the competition with high-quality durians. Looking ahead, China will see domestic durian cultivation in Cambodia and Indonesia in five to10 years. However, Vietnam's durian industry faces weak farmer-business connections, limited superior durian types, and quality concerns. Efforts to boost the industry include research for better varieties, negotiations for a Frozen Durian Export Protocol, and establishing standards and codes for growing areas and processing. With improved regulations, the frozen fruit industry could reach a USD 6.5 billion turnover by 2024, with durian alone expected to contribute USD 3.5 billion.

China's Durian Imports Surged, Nearly 524 Thousand mt Purchased from Vietnam

China significantly boosted its durian imports from Vietnam in 2023, spending over USD 2 billion to purchase nearly 524 thousand metric tons (mt), marking an 11-fold increase from 2022. This surge catapulted Vietnamese durian's market share in China to 33% year-on-year (YoY), a rise from 6% YoY in the 2022 season, according to data from the Vietnam Fruit and Vegetable Association. The General Secretary of the association hailed 2023 as a monumental year for the Vietnamese durian industry, noting its success in causing Thailand's and Malaysia's durian market shares to decline. As the Lunar New Year approached, Vietnamese durian emerged as the primary option in China's market, buoyed by high demand for gifts during the festive season and limited off-season supply, fueling price hikes. Malaysia maintains its dominance in the frozen durian segment, while the Philippines' high-quality durian adds to the competitive landscape. Looking ahead, China is focused on domestic durian cultivation in Cambodia and Indonesia, albeit with a longer-term outlook spanning five to10 years.

Vietnam Aims to Boost Durian Exports Through Quality Improvement and Tighter Industry Bonds

Vietnam's durian industry struggles due to weak farmer-business connections, limited superior durian types, and quality concerns. Thailand's durian regulations provide a model for Vietnam to follow, with stringent standards and quality control measures. Despite record durian exports in 2023, sustainable export strategies are needed to address ongoing challenges and capitalize on market demand. To boost Vietnam's durian industry, researchers are working on better varieties. Efforts are also underway to establish standards and codes for growing areas and processing. With frozen durian exports and improved regulations, the frozen fruit industry could reach a USD 6.5 billion turnover by 2024, with durian alone expected to contribute USD 3.5 billion.

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