Although the United States and Europe are the main destinations for Argentine blueberry exports, efforts are currently being made to increase exports to new markets such as Israel and Brazil. Argentinian blueberries are already well positioned in Israel and demanded by local consumers. In Brazil, the market share of Argentinian blueberries is increasing due to the proximity of the countries and promotional activities. Argentinian blueberry producers are introducing new strategies to enhance the flavor and quality of blueberries to export higher volumes globally and reach 17K tons in exports this season.
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