At the beginning of the salmon season in Chile, many companies wanted to diversify the Coho salmon market, attempting to position the product as equal to Atlantic salmon in terms of price, remarking the product was antibiotic-free. However, in W3, the cost of Coho salmon remains the same as in previous seasons, at around USD 7/kg compared to Atlantic salmon at USD 8/kg. Suppliers are offering high prices for a few local reprocessing companies.