European Mango Market Faces Oversupply and Low Demand Amid Competitive Pricing in Oct-24

In Oct-24, the European mango market experienced low demand despite high supply levels from Latin America. Spanish varieties, notably Palmer and Osteen, are being sold at reduced prices of around USD 2.71 per kilogram (EUR 2.50/kg) and are expected to remain available until mid-Nov-24. Brazilian exporters also lower prices and provide flexible marketing terms to alleviate pressure on their stocks. Meanwhile, Peruvian mango suppliers seek to secure holiday sales by engaging directly with buyers in the Netherlands and Germany. However, their pricing strategy and the smaller sizes of this season’s harvest may limit their competitiveness. This oversupply situation presents a strategic opportunity for the European retail sector, particularly in an environment characterized by favorable inflation rates.