On-the-Ground Updates

Fresh Fusion project of Apples and Pears in Portugal

Fresh Apple
Fresh Pear
Market & Price Trends
Innovation & Technology
Carlota Lancastre
Published Feb 17, 2022
In 2015, a group with 14 Portuguese producers of apples and pears, with a capacity of 120 MT of pears and 22 MT of apples, and LIDL created a company called Fresh Fusion with the main goal is to export Portuguese fruits to supply the biggest supermarkets companies in Europe, especially in Germany. In 2020, the group exported to Germany and France, Poland, and Belgium. The target is to reach buyers in Mexico, India, and China.
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