Australian Afourer and Daisy Mandarins Enter Vietnamese Market with Competitive Pricing in W25

Logan Pham
Published Jun 21, 2024
The initial shipments of Australian mandarins to Vietnam comprised varieties like Afourer and Daisy. Although these varieties do not match the Honey Murcott's sweetness and aroma, they serve as a viable alternative during the off-season of Honey Murcott. The wholesale price of the Afourer and Daisy mandarin variety ranges from USD 25 to USD 27 per 9-kilogram (kg) carton in W25, making them competitively positioned within the market.

This entry of Australian mandarins into Vietnam's wholesale markets represents a strategic move to diversify consumer fruit options. By introducing different varieties such as Afourer and Daisy, importers can maintain a steady supply of mandarins even when premium varieties like Honey Murcott are unavailable.
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