On-the-Ground Updates

Korean Strawberries Gain Popularity in the Vietnamese Market in W50 as Consumers Embrace Premium Quality

Fresh Strawberry
Vietnam
Market & Price Trends
Logan Pham
Published Dec 13, 2023
In W50, Korean strawberries are readily available in supermarkets, retail stores, and traditional markets. Korean strawberries are receiving enthusiastic responses from Vietnamese consumers. Korean strawberries prices in the Vietnamese wholesale market stood at USD 27 to 28 per 1.3 kilogram (kg) box, which includes four punnets of 330g each. In supermarkets, the retail price was around USD 9 to 10 per 330g punnet. In comparison, the retail price for local strawberries prices stood at a lower price of USD 4.2 per 250g punnet or USD 16.8/kg.

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