The Ministry for Primary Industries (MPI) of New Zealand is helping local farmers produce meat sustainably and capture the lucrative US market. They committed USD 140K+ over the next two years towards a USD 350K+ project. The goal is to get several sheep farmers to meet the regenerative certification requirements of the Savory Institute's program, called "Land to Market" in the United States. They sell premium grass-fed lamb into the US market and have supply contracts across five regions across New Zealand. Regenerative farming practices include improving soil health, minimizing tillage, encouraging biodiversity rather than mono-cropping, and being less reliant on chemical fertilizers and sprays. Land to Market is the world's first verified outcome-based regenerative certification. Consumers are increasingly willing to pay a premium for meat regeneratively produced with a focus on sustainability.