On-the-Ground Updates

Norway Invests USD 42 Million to Promote Global Sales of Norwegian Fish Products in 2024

Salmon
Giselle Landaeta
Published Jan 25, 2024
Norway is allocating approximately USD 42 million in 2024 to promote various Norwegian fish products worldwide. The project targets around 28 countries and focuses on key fish species, including salmon and trout as primary products. Additionally, it encompasses white fish such as cod, salted fish, dried fish, and other species like herring and mackerel. This investment also represents a 2% year-on-year (YoY) increase, demonstrating Norway's commitment to expanding and promoting its diverse range of fish products internationally.

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