Raspberry Consumption Is on the Rise in Italy, Leading To More Domestic Production
Fresh Raspberry
Italy
Market & Price Trends
Marina Benino
Published Nov 10, 2022
The emphasis on health-related products has changed the purchasing behaviour of many Italian consumers. This includes raspberries, which are rising in popularity due to a trend in food health awareness. As a result, over the last three years, Italy has experienced an increase in the import quantity of raspberries as well as a dramatic increase in domestic production. Raspberry production increased 59.6% YoY from 1,800MT in 2020 to 2,950MT in 2021, and prices dropped from USD 15.00/kg in 2020 to USD 12.00/kg in 2021. However, the recent supply chain disruptions in Italy, pushed the price of Italian-grown raspberries up to USD 17.00/kg. In W45, the Italian wholesale market offered imported raspberries from Morocco at USD 14.00/kg and from Portugal at USD 15.5/kg, with the Portuguese origin having greater demand among consumers. Additionally, the average price for 125g of raspberries in small plastic boxes is USD 2.45, mostly sold in discount retailers and supermarkets.
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