At the end of W37, South Africa's blueberry exports totaled 1,946 metric tons (mt), a 29.7% decrease compared to 2,769 mt exported during the same period in the 2022/23 season. This decline is linked to ripeness delays in production regions, but there is optimism that export volumes will recover. Notably, South African blueberry exports to the Middle East surged by 52.7%, and to the Indian Ocean Islands by 18.6%, indicating an increasing demand from these markets.