The uniqueness of the product makes BES Honey And Beeswax products very attractive to buyers around the world especially in Europe. Since the product is of Ethiopian origin; it features distinctive taste, which is sweet, juicy and fruity in flavour; and it has a particularly pleasant aroma that that is due to its multi-floral characteristic. From experience the company has observed that businesses like to have African honey among their product line to satisfy their niche market. The company’s export volume of organic honey has increased from 30 tons to over 300 tons within 6 years. The company targets the following clients: Domestic and regional consumers; European and North American consumers; Asian (Japan) and Middle Eastern consumers.