- Established in July 2008, a trading company that focuses on fresh exotic fruits. - Products offered include fresh pomegranates, mango, avocado, dates, and a premium variety of citrus fruits. - Currently exports mainly to Europe and to the United States. - Expects to expand export sales in new markets. - Organic growers withstand the organic standards and are certified by the PPIS (Israeli Agricultural Ministry). - Bases the regulation system on the HACCP principle, the law requirements in Israel, the destined countries, and on the European standard requirements (GLOBALGAP, TNC, F2F, BRC, ETI).