- One of the fastest-growing amongst the chicken producers in the Kingdom of Morocco established in 2004. - Has a production capacity reaching over 40M birds annually. - Produces the finest poultry products using the highest international standards and the latest sustainable development technologies. - Provide consumers accurate information on everything related to poultry, starting with how to buy chicken products and the best methods of cooking. - Uses air chilling for the slaughtered chicken to make it more tender and juicier while retaining more of the natural flavor.